The credibility gap: why being brilliant in the room isn’t enough

You can be brilliant in the room and still lose an opportunity before you walk in.

For many service-based businesses, a website, proposal or social profile makes the first introduction. If your brand doesn’t reflect the level you’re operating at, it can create hesitation before you’ve had a chance to show what you can do.

I joined Jim Cocks on The Freedom Architects podcast to share a little of my story and talk about the credibility gap: the space between the authority you bring to your work and the impression your brand creates.

Watch our conversation above.

Does your brand reflect the level you’re operating at?

A Credibility Gap Assessment can help you see where it’s supporting you and where it may be holding you back.